Improve Life. The University of Guelph’s brand has evolved. Learn why this is an important and necessary change for the future of our institution.

The brand's first logo debuted in 1952 and is officially known as the Porsche Crest. Designed by Franz Xaver Reimspiess, it features a horse in the center, inspired by Stuttgart's city seal.

allowing for a more fluid brand. The highlight of the rebrand is the As Ever website featuring a new wordmark logo and intricate crest. The handwritten calligraphy-style logo has a soft romantic ...

The New England Revolution unveiled a new crest and brand identity on Thursday that will go into effect as the club’s primary logo ahead of the 2022 Major League Soccer season. Rooted in the ...

Fans will see the new club crest and logo during a smaller launch on November 3. The full brand change will take place in 2025. The Stars have a new name, crest, and sense of purpose. They are ...

The crest has featured on the Saints' guernsey in various iterations and sizes since 1933 and hasn't been altered since 1995, making it the oldest logo in the AFL until now. After beginning the ...