Are you someone who only buys particular brands of your favorite products? I'm not. I'm a recent post-grad who lives in New York City, so I mostly opt for the cheapest grocery items I can find. If ...

No matter if we’re talking about cereal, cough syrup or batteries, products featuring nationally recognized name brands tend to cost more than their generic store-brand counterparts. But the ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

CLEVELAND, Ohio — Aldi is known for its lack of name-brand products, opting to stock “Thin Wheats” instead of Wheat Thins and Millville’s “Frosted Flakes” instead of the Kellogg’s version by the same ...

It's official: We're living in the golden age of store-brand items. Once dubbed "off-brand" or "generic," retailers have spent years investing in R&D to create their own lines of quality and ...