Editor's Note: The original version of this article omitted that NextMed neither admitted or denied the allegations made in the Federal Trade Commission’s complaint or order, but agreed to the terms ...

Emotional content - both negative and positive - is effective in manipulation Cybercriminals are not only using fear and urgency to exploit their victims. Positive emotions such as empathy, curiosity, ...

Cybercriminals now exploit not only fear and urgency, but also positive emotions like empathy, curiosity, and the desire to help.