Tracee Ellis Ross once told VIBE that the “ship had sailed” on a Girlfriends reboot — but she just gave fans the next best ...

Eco-friendly cosmetic packaging is no longer a niche innovation but a powerful driver of market growth, innovation, and brand ...

We rounded up our favorite e.l.f. Cosmetics products as highlighted in the Super Bowl 2024 commercial. Here are our affordable beauty must-haves.

Tweens and teens are watching TikTok influencers demonstrate costly, unnecessary skin care routines that harm their skin.

Ads for cosmetics don't typically present scientific information about their products except to point to scientific studies that have "proven" the product's benefits. However, cosmetic advertising ...

Rebecca Black flexed her comedic chops for e.l.f. Cosmetics' latest fun commercial. Here, she tells PEOPLE about working with the brand.

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. Here’s the ...

That ethos largely comes through in Judge Beauty, e.l.f’s 30-second Super Bowl entry in which Trainor, several stars from the legal dramedy Suits (enjoying a second life on streaming) and former ...

The stars of beloved 2000s sitcom "Girlfriends" have reunited to take part in a commercial for Tracee Ellis Ross' Pattern ...

This year, each 30-second commercial costs $7 million. But some think it's a small price to pay for the massive audience.

Pattern Beauty, the hair care brand co-founded by Tracee Ellis Ross, has released its first-ever television commercial.

This year, each 30-second commercial costs $7 million. But some think it's a small price to pay for the massive audience. Companies 'Swiftly' make moves to feature beauty products, celebrities for ...