Tracee Ellis Ross once told VIBE that the “ship had sailed” on a Girlfriends reboot — but she just gave fans the next best thing: a full-circle reunion in the form of her first-ever Pattern Beauty ...

We rounded up our favorite e.l.f. Cosmetics products as highlighted in the Super Bowl 2024 commercial. Here are our affordable beauty must-haves.

Rebecca Black flexed her comedic chops for e.l.f. Cosmetics' latest fun commercial. Here, she tells PEOPLE about working with the brand.

The stars of beloved 2000s sitcom "Girlfriends" have reunited to take part in a commercial for Tracee Ellis Ross' Pattern ...

After going viral by saying she wanted to play a dolphin, Jennifer Coolidge gets closer to her dream role in e.l.f. Cosmetics’ first Super Bowl commercial — but ends up getting stuck on… ...

Cosmetic retailers design advertising to alter women's attitudes toward cosmetics, encouraging them to buy more products. Many advertisers shape this attitude by encouraging women to feel ...

This year, each 30-second commercial costs $7 million. But some think it's a small price to pay for the massive audience. Companies 'Swiftly' make moves to feature beauty products, celebrities for ...

Specifically, as cosmetics companies partner with social media “beauty influencers” to market their products, they are arguably advertising to increasingly younger consumers, including ...

This year, each 30-second commercial costs $7 million. But some think it's a small price to pay for the massive audience.