Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface as an important metric or key performance ...

After migrating your store to a new platform such as Wix, Shopify or BigCommerce (Full disclosure: My company uses BigCommerce), you want to make sure that visitors complete a certain desired action.

Conversion rate optimization is one of the fastest-growing movements in the digital marketing universe. For a long time, not many people knew about conversion rate optimization. It was often something ...

Opinions expressed by Entrepreneur contributors are their own. There’s no question that conversion rates are important to the success of any business. After all, a company can’t make money if its ...