A natural progression since assuming the role of creative director of Converse Basketball in 2024, Gilgeous-Alexander has been instrumental in every facet of his signature logo and shoe design ...

In partnership with Converse, the shoe brand he is signed with and has a signature sneaker with, Gilgeous-Alexander's logo was projected all over the city of Boston following the victory.

The shoes feature a zipper on the upper with an ... traction and grip to prevent slipping on wet surfaces. The Converse logo is added on the back of the sneakers for branding.