The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have ...

In a marketplace echoing with an excess of choice, the whisper of the crowd often becomes the deciding voice. This voice, an invisible conductor of consumer behavior, is what we recognize as social ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...

When crowds quietly decide for individuals Keep reading on The WiC Project Lifestyle Blog & Miriam's Boutique: Home Goods, ...

I recently gave a keynote address at Cornell University about how to better ensure the success of the decisions we make. I began by polling the audience of about 2,000 people to gauge whether they ...