When the color experts at Pantone announced Cloud Dancer as their 2026 Color of the Year, they predicted the shade would inspire a kind of cool calm. But the choice of Cloud Dancer, which Pantone described as a “billowy” white,

John Deere has become the stuff of legend since it was created, and it doesn't take a detective to figure out why. Beyond its iconic tractors, John Deere makes several useful products that aren't tractors, providing all kinds of machinery and equipment to ...

Your streaming service portfolio just got a new color: teal. To mark its official merging with Hulu, Disney+ has rolled out a new logo for its streaming service app. Out with the blue, in with the teal. The internet is already awash with theories about the ...

With the new year just weeks away, the color experts at Pantone have declared 2026's official Color of the Year is "Cloud Dancer." Cloud Dancer is "a billowy, balanced white imbued with a feeling of serenity," a color that's designed to both soothe us and inspire us to make a fresh new start, the company said Dec. 4.

A warm shade of white is the Behr Paint Company’s 2023 Color of the Year. The 75-year-old company unveiled its trendy paint color – Blank Canvas – on Wednesday, Sept. 14. Behr said it thinks Blank Canvas will "inspire feelings of tranquility and ...

Elon Musk has officially changed Twitter’s logo from the iconic blue bird to a black-and-white “X” – the latest big change since he bought the company for $44 billion last year. On Monday, Musk posted a photo of the “X” projected on Twitter’s ...

Opinions expressed by Entrepreneur contributors are their own. Close your eyes and picture McDonald’s famous golden arches. Now, imagine if they had been gray. Would the burger chain be the international success it is today? The color of some logos is ...

In an era when every color is in all the time, where do you even go next? Pantone has a suggestion. Since Pantone began naming its Color of the Year in 2000, we’ve seen two flavors of both brown and yellow,