This is the first time Pantone has chosen a shade of white. The company says it's "a lofty white that serves as a symbol of ...

With the new year just weeks away, the color experts at Pantone have declared 2026's official Color of the Year is "Cloud ...

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a fresh look, ...

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to its ...

As of noon yesterday, the White House has adopted a new logo that will appear everywhere from the administration’s website to official letterheads and the backdrop of press briefings. And, for a small ...

Color plays a powerful role in branding, marketing, and communication—and a logo is often where that power shows up first. Logo colors are more than design details. They’re strategic tools used to ...

A warm shade of white is the Behr Paint Company’s 2023 Color of the Year. The 75-year-old company unveiled its trendy paint color – Blank Canvas – on Wednesday, Sept. 14. Behr said it thinks Blank ...

John Deere has become the stuff of legend since it was created, and it doesn't take a detective to figure out why. Beyond its iconic tractors, John Deere makes several useful products that aren't ...

The iconic stag — proud and resolute — traces its roots back 150 years, almost as long as Hartford has been known as a center for insurance. But The Hartford’s long-lived logo is now getting a new ...

Opinions expressed by Entrepreneur contributors are their own. Close your eyes and picture McDonald’s famous golden arches. Now, imagine if they had been gray. Would the burger chain be the ...

As for the symbol part of the logo — or the “spark,” as Walmart refers to it — it contains a color palette of True Blue and ...