All three of these corporate behemoths’ updated wordmarks are somewhat heavier than their predecessors, while not representing radical changes. Unlike Walmart’s brutalist look of a generation ago, ...

The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It is ...

Logos are more than just graphics — they're visual representations of how a brand sees itself (and how it wants to be perceived by its target audience). Yet in order to achieve its desired business ...

Creating a logo for your business takes tremendous planning, research and thorough execution. Whether you are hiring a professional creative agency or you decide to do it yourself, I hope this article ...

Opinions expressed by Entrepreneur contributors are their own. Logos are big talkers. I love weighing in on the logo design process for my ventures, because my logo is how I’m going to introduce ...

Opinions expressed by Entrepreneur contributors are their own. These days, art theft isn’t restricted to elaborate heists staged in a museum or gallery. With design inspiration being copied or ...

A lot of thought and consideration go into finding the ideal name and logo for your company. The name will create the first impression potential customers get of your business, and it could easily ...

Sports apparel brand Under Armour has sent a cease and desist notice to independent streetwear brand Vice Lair over an alleged similar logo design. While brand design disputes are nothing new, it's ...

The rationale from the company was that the new logo represented its commitment to innovation and its ambitions to become a leader in the automotive industry. But it was a flop. It violated four basic ...