This article was originally published on mentalfloss.com as Why the McDonald’s Logo Uses the Colors Yellow and Red.

How A Logo’s Color Shapes Consumers’ Opinion Of A Brand A new study on the ethical implications of logo colors suggests that the blue might be “greener” than green when it comes to branding.

The iconic blue and silver Ford logo may be known around the world, but the design started much differently back in 1903. Here's the full story.

To design logo that captures your brand essence, you don’t need to be a design expert—you just need clarity, creativity, and the right tools. A thoughtful, well-executed logo sets the tone for your ...

“In some ways, it’s lighter. But there’s a lot of heavy stuff in the movie as well,” explained Gunn, following Zack Snyder ‘s ...

The results show that exposure to a more eco-friendly color in a retailer's logo influenced consumer judgments, and ethically ambiguous business practices seemed more ethical.

Researchers investigated whether autistic characteristics affected the strength of CSAs based on the binding errors in the incongruent and congruent trials.

Though the Chicks logo depicted two smiling chickens, back-to-back, against a red, yellow and black background, Buc-ee's claimed that the logo copied Buc-ee's " iconic marks," like color, shapes ...

Nanoleaf Shapes Ultra Black Hexagons add a fun accent to any gaming room, whether on or off. Going from black to extremely vibrant colors adds great depth with effects. What's more, the ability to ...

The article concludes with a discussion on how logo colors shape consumers' perceptions of retailer ethicality. The Journal of Business Ethics publishes original articles from a wide variety of ...