Pantone’s Color of The Year, Viva Magenta 18-1750, is "rooted in nature descending from the red family and expressive of a new signal of strength," according to the company.

On Thursday, Pantone announced its 2024 color of the year: Peach Fuzz. It’s a hue that the company described in a news release as variously “gentle,” “velvety,” “contemporary” and ...