University of Nebraska volleyball player Harper Murray poses with her Avoli, right, and Adidas, left, volleyball shoes on Oct. 8 on the school campus in Lincoln, Neb. Eric Olson, Associated Press ...

University of Nebraska volleyball player Harper Murray poses with her Avoli, right, and Adidas, left, volleyball shoes on the school campus in Lincoln, Neb., Sunday, Oct. 8, 2023.

Designs for shoes are displayed on the wall at Avoli’s headquarters on Sept. 19, 2023, in Portland, Ore. Avoli, a volleyball shoe startup, is bringing attention to colleges’ multimillion ...

Shoes are displayed at Avoli's headquarters in Portland, Ore., Tuesday, Sept. 19, 2023. Avoli, a volleyball shoe startup is bringing attention to colleges' multi-million-dollar contracts with ...

A volleyball shoe startup is bringing attention to colleges' multi-million-dollar contracts with athletic apparel companies and terms that prevent athletes from wearing other brands.

University of Nebraska volleyball player Harper Murray poses with her Avoli, right, and Adidas, left, volleyball shoes on the school campus in Lincoln, Nebraska, on Oct. 8, 2023.

LINCOLN, Neb. — Harper Murray puts on her Adidas volleyball shoes when she practices or plays in a match for Nebraska, one of the top teams in the country. It’s not necessarily the brand she ...

A volleyball shoe startup is bringing attention to colleges' multi-million-dollar contracts with athletic apparel companies and terms that prevent athletes from wearing other brands.

LINCOLN, Neb. — Harper Murray puts on her Adidas volleyball shoes when she practices or plays in a match for Nebraska, one of the top teams in the country. It's not necessarily the brand she ...