When “Barbie,” the movie, was released, I was convinced that I did not need to watch a film about dolls. It wasn’t until a colleague said that the film tackled the complexity of cognitive dissonance ...

Cognitive dissonance is everywhere — but it’s not well understood. When we’re aware of it, it can be a powerful motivator for behavioral change and enhance insight. When we're not, it can cause us to ...

Cognitive dissonance is a psychological term that describes the discomfort you feel when your beliefs don’t line up with your actions. Or it could refer to the tension of holding two conflicting ...

Cognitive dissonance can occur in a range of different situations. Simply put, cognitive dissonance is having two very different thoughts or beliefs about something at the same time. It is very common ...

Have you ever been out and about, perhaps tackling the Christmas shopping list, and felt a bit thirsty? You buy a drink—say, one that comes in a plastic bottle—and quench your thirst, only to find ...

Cognitive dissonance refers to the psychological discomfort that arises when an individual holds two or more conflicting cognitions—attitudes, beliefs or behaviours—simultaneously. This tension drives ...

In 1934, an 8.0-magnitude earthquake hit eastern India, killing thousands and devastating several cities. Curiously, in areas that were spared the worst destruction, stories soon spread that an even ...

Cognitive dissonance emerges when consumers experience a clash between their beliefs or expectations and their purchasing decisions or outcomes. Originating from social psychology, the concept has ...