Cloud infrastructure vendors are insinuating themselves into data-driven advertising. Third-party ad tech vendors are becoming service providers that build their solutions using cloud infrastructure – ...

The lettering 'Cloud Gaming' is seen at the Xbox booth during the media day at the Gamescom video games trade fair - INA FASSBENDER/AFP via Getty Images Xbox appears to be laying the groundwork for ...

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Ad tech is headed to the stratosphere. Not, like, growth-wise. But ad tech and marketing software is shifting to cloud-based infrastructure, which has heightened privacy standards, thus enabling ...

TL;DR: Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming, allowing users to stream select games without a subscription. This move aims to expand access while generating revenue ...

Oscar Gonzalez is a Texas native who covered video games, conspiracy theories, misinformation and cryptocurrency. Microsoft confirmed the existence of an ad-supported tier last year but has not shared ...

The shake-ups at Xbox are continuing, but this time, there's the possibility of something free on the way, with an ad-supported tier of Xbox Cloud Gaming coming at no cost. That's according to a ...

Cloud gaming through Xbox Game Pass gives users quick and easy access to a huge library of games for a pretty reasonable monthly subscription, but it seems like Microsoft has plans to make that even ...

TL;DR: Microsoft plans to launch an ad-supported tier for Xbox Cloud Gaming, allowing users without Xbox Game Pass to access games with one hour of ad-supported play per session. This move aims to ...

The launch of Google's (NASDAQ:GOOG) (NASDAQ:GOOGL) new tensor processing units and artificial intelligence models could help boost the tech giant's cloud and advertising businesses, Bank of America ...

Players that don't subscribe to Xbox Game Pass may soon be able to try Xbox Cloud through an ad-supported tier. When you purchase through links on our site, we may earn an affiliate commission. Here’s ...