Is your Elf looking for some new ways to surprise the kids this year? From printable kissing booths to elf themed coloring pages, your kids will love waking up to a fun new surprise each morning!

Elf on the Shelf was invented by Carol Aebersold and her daughter Chanda Bell, who published "The Elf on the Shelf: A Christmas Tradition" in 2005.

Christa Pitts reveals the Cinderella story behind The Elf on the Shelf and how it became a worldwide Christmas tradition.

Christmas season and traditions kick off when the little elves make their debut. Here's all about Elf on the Shelf and when it appears.

These fun and creative last-minute Elf on the Shelf accessories will make the countdown to Christmas extra fun.

These lazy easy elf on the shelf ideas are just as magically with a lot less effort.

The Elf on the Shelf may be a holiday tradition in your home during Christmas, but when is he supposed to come? And when does the Elf on the Shelf leave your house for the season? Find out here.

FOX Business spoke with the co-CEO of The Elf on the Shelf about the challenges, successes and nostalgic meaning behind the iconic Christmas doll that points back to her own family.