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That is where Chinese Wok comes into play. Advertisment Under Lenexis Foodworks, it aims to become a household name in India's Desi-Chinese cuisine landscape. The QSR chain has recently launched a ...
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'Chinese' Or 'Desi Chinese'? Know Why There Is Rise Of ‘Desi Chinese’ As A Cultural Phenomenonbecoming not just a cuisine but a symbol of modern India’s evolving identity as shared by Aayush Agrawal, Founder, Lenexis Foodworks (Chinese Wok, Big Bowl and The Momo Co.). The roots of Desi ...
Chinese Wok, India’s largest Chinese quick-service restaurant chain, has launched a new influencer-led marketing initiative aimed at engaging Gen Z and millennial consumers. The campaign features ...
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