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Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced today the newest addition to its Elite and Mark family of compact fishfinder and ...

Lowrance Elite FS 10 Fish Finder/Chartplotter with Active Imaging 3-in-1 Transducer, $1,298 (save $500) Lowrance HDS Pro 9 Fish Finder/Chartplotter, $1,648 (save $450) Lowrance Elite FS 12 Fish Finder ...

Love it or hate it, technology is becoming increasingly intertwined with the outdoors, especially fish finders. Long gone are the days of putting around a lake and looking for clues as to where the ...

It’s hard to think of anything but fishing the hard water this time of year, but it’s a great time to get some great deals on rods, reels, and electronics from Bass Pro Shops! We’ve got some of the ...