Thai Beverage (ThaiBev)’s beer brand Chang Beer is rebranding itself to Chang Classic.According to a spokesperson, the rebrand will see five variants of Chang consolidated into one product named ...

Thailand’s Chang beer has undertaken a significant rebranding, moving away from its brown bottled past, towards a global brand positioning around ‘authentically Thai’ cultural moments. Chang ...

Beer brand highlights urban stylings of Masta Mic and his crew. whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0. ThaiBev's Chang Beer has undergone some rebranding as it expands regionally, ...

Campaign details. Brand: Chang BeerBrand owner: ThaibevLead agency: IrisCountry: ThailandIndustries: Beer & ciderMedia channels: Online video, Social mediaBudget: Up to 500k Executive summary.

Thai Beverage—controlled by billionaire Charoen Sirivadhanabhakdi—has revamped its management to boost operating efficiencies as the maker of Chang beer expands across Southeast Asia.

Campaign details. Brand: Chang BeerBrand owner: ThaibevLead agency: IrisCountry: ThailandIndustries: Beer & ciderMedia channels: Online video, Social mediaBudget: Up to 500k Executive summary.