O2, the former BT Cellnet, is to sponsor the third series of Big Brother. The mobile phone network claims it has signed a letter of intent, following BT Cellnet’s sponsorship of the second series last ...
THE Cellnet mobile phone network is to rename itself O2, the chemical symbol of the oxygen molecule, to mark its forthcoming separation from its parent, BT. The new name is meant to suggest that the ...
BT WIRELESS, the soon-to-demerge mobile phones arm of British Telecom, is to change its name to mmO2 when the company makes it debut in the FTSE 100 later this year. The Cellnet brand, around since ...
The legal situation surrounding the rebranding of BT Wireless, now mmO2, and its mobile operation Cellnet, renamed O2, has thrown the problems of name generation into the spotlight. A north London ...
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