PubMatic's CTV Business Doubles, Now 20% of Revenue
PubMatic (NASDAQ: PUBM) held its fourth-quarter and full-year 2024 earnings call on February 27, 2025. The advertising ...
Bell Media11d
Second Chances and New Beginnings: Season 3 of CTV Original Drama SULLIVAN’S CROSSING Premieres April 27
Tags: @CTV_PR, @CTV, @TheLede_ca, #SullivansCrossing TORONTO (March 4, 2025) – Following the breakout success of the first ...
Marketing3y
CTV Scale Is Here, So Where Are B2B Advertisers?
Connected TV, or CTV, is one such channel. Defined as content viewed on televisions via Internet connectivity, CTV combines the targeting and measurement capabilities of the open Internet with a ...
HUMAN Exposes BADBOX 2.0 Scheme Infecting 1 Million Off-Brand Android Open Source Project Devices
The complex China-based operation involving backdoored devices and multiple types of fraud evolved from a 2023 BADBOX scheme ...
exchange4media12d
CTV & retail media synergy accelerates ad spend boom
Retail media spending in India is set to grow at 25% CAGR, to an audience that is expected to reach close to 60 million CTV ...