An official for CCTV said the company felt its logo was now a recognizable symbol for viewers as it has been used for decades. "It would be difficult to change it.

China Central Television may be facing an identity crisis as a government minister says the CCTV logo "violates regulations" by being in English instead of in Chinese.

CCTV Headquarters in Beijing, designed by OMA, completed. Today OMA participated in the official construction completion ceremony for the China Central Television (CCTV) Headquarters in Beijing ...