Many small business owners spend weeks or months creating a business plan and days inventing the perfect company name, but another key element in marketing your brand is your logo.

Many logo names seem to have emerged organically and unofficially as nicknames. They offer a way for people—often employees of the company the logo represents—to easily talk about the logo itself.

Fresh Air Solutions owner Dylan Deatley says another company by the same name could confuse potential customers with advertisements on social media.

Prior to joining 101 Studios, Gross worked at Legendary Entertainment as one of its SVPs of TV Business & Legal Affairs. She ...

But amongst the innumerable corporate logos out there, there are a few great ones with subtle yet interesting hidden meanings. Below are a list of 12 of the most interesting and well-known ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital communication, including the smartphone and watch.

WASHINGTON — They are no-names no longer. In a process nearly a year in the making, the Professional Women’s Hockey League on Monday unveiled the nicknames and logos for each of its six ...

Buc-ee's claims that Barc-ee's use of a similar name, logo featuring a cartoon dog, and product offerings creates confusion among consumers. Buc-ee's seeks to prevent Barc-ee's from further use of ...

A Conway businessman said another company by the same name is leading to confusion on social media with potential customers.

WASHINGTON — They are no-names no longer. In a process nearly a year in the making, the Professional Women’s Hockey League on Monday unveiled the nicknames and logos for each of its six ...