Advertising Age: Coors Light cold train hurtling toward Bud It is also a bit mysterious. A-B has no documentation on the origin of the bow tie, but company lore suggests that it was created to ...

The bow tie can actually uses twice the amount of aluminum compared to a traditional can and it costs the company more to manufacture. However, there is slightly less beer in each — 11.3 ounces ...

Budweiser has undergone its most major face-lift in its 140-year history and updated its entire visual identity, at a time when the brewer is hoping to turn around falling sales in a sector ...

Budweiser is coming out with a new can today. The can is in the shape of a bow-tie, which has been part of the Bud’s logo since 1956. It’s the same height as a regular beer can, it sounds like ...

When Budweiser changed its iconic all American beer can to accentuate the bow tie logo of the so called King of Beers, I was not happy. Even though I ...

And now Budweiser is making a run at a Dean or Coca Cola bottle of its own. Bud’s announced a bow-tie can , an aluminum container that crinkles by just 10 degrees in the middle, to marry its can ...

According Budweiser bosses the bow-tie-shaped cans would revive flagging sales. The beer company, that saw its sales dip 2.3 per cent last quarter, would unveil the quirky "dented-middle" can on 6 ...

Budweiser has announced it will roll out its new 'bow-tie can' on May 6 after developing the design for three years. The company, which suffered a sales drop last quarter, hopes to win over ...

After several years in development, Budweiser set a date for its new bow tie-shaped cans to be available for sale: May 6. The cans, which mimic the decades-old logo that frames the Budweiser name ...

Beer cans with waistlines appeared in stores on Monday, May 6, when Budweiser launched its newest marketing initiative: cans shaped like bow ties.The King of Beers’ new packaging hit the market ...

ST. LOUIS — Anheuser-Busch is introducing a new, bow-tie-shaped beer can that mirrors its iconic Budweiser logo. The St. Louis-based subsidiary of Anheuser-Busch InBev NV said Wednesday that the ...