At the top, Bud Light lists its four ingredients: water, barley, rice and hops. Below that, it shows the calories in a 12-ounce bottle or can (110) and other facts.

Bud Light takes a whack at Miller Lite and Coors Light in a Super Bowl ad that combines the medieval with the modern -- namely, the current concern about labeling ingredients.

But it's notable that Founders last year started selling its Solid Gold Premium Lager (4.4 percent ABV, 140 calories) in 24-packs, displayed and priced not far from Bud Light in a number of stores.

We brew Bud Light with the finest ingredients and we’re happy to proudly display them on our packaging," said Andy Goeler, the company's vice president of marketing.