Bud Light is back in the big game. USA TODAY Ad Meter can exclusively reveal a new teaser for the beer’s upcoming Super Bowl commercial. Steppenwolf’s 1968 classic, “Magic Carpet Ride ...

Bud Light launched its new campaign — “Easy to Drink. Easy to Enjoy” — at last year’s Super Bowl with a buzzy ad featuring actor Miles Teller and his wife Keleigh in hopes of reviving ...

Bud Light, the popular beer that has for years used silly ads and sometimes frat-boyish humor to stand apart from the (six)pack, is getting ready to grow up. When the Super Bowl perennial enters ...

Indeed, in 2021, Bud Light celebrated the figures by grouping them all in a single Super Bowl ad. “We are ready to unleash the genie into the world,” Allen says, and the character is likely to ...

In this year’s Bud Light Super Bowl LIX commercial, the Big Men on the Cul-De-Sac come to the rescue. Bud Light has had ...

Bud Light is kicking off the new year with a 60-second advertisement that will air during the Super Bowl, one of the nation's most televised events, in a bid to turn around lagging sales.

Bud Light is returning to the Super Bowl in a 60-second ad–the brand’s latest pass to reclaim customers’ hearts since enduring months of boycotts over a controversial marketing campaign and ...

Beyond the game and halftime show—this year performed by rapper Kendrick Lamar—Super Bowl commercials remain a highly anticipated event. This year, Bud Light appeared to target a suburban male ...

The latter, he said, "broke through" during the Super Bowl, but "needs time and commitment" to grow.Choosing Bud Light, Michelob Ultra and Busch Light this year is "consistent with our mega-brand ...

Billie is a Newsweek Pop Culture and Entertainment Reporter based in London who has appeared online, in print and on radio. She has extensively covered pop culture, women's rights and lifestyle ...

How an antitrust lawsuit and savvy marketing helped Modelo Especial grow in the U.S. Photo: Mario Tama/Getty Images The maker of Bud Light hoped that the Super Bowl might turn things around for ...