Languages: English. You can get in touch with Aleks by emailing [email protected]. Bud Light continues to be suffering a sustained decline in sales two months since the beer brand ...

Bud Light, the most popular beer in the country, was going to put together a campaign centered on a group that makes up less than 9 percent of the population of the United States? The beer brand ...

An earlier version of this article inaccurately described the brand’s corporate structure. Bud Light may stand to lose its first-place position among beers amid a conservative boycott of the brand.

But experts say that inclusive campaigns are, in fact, often lucrative for businesses, serving as an important tool to reach key demographics. For Bud Light in particular, reaching a new audience ...

The Bud Light backlash rages on. Anheuser-Busch InBev's (BUD) Bud Light sales tanked 24.6% for the week ending May 13 per new Nielsen data. That's a faster pace than the week-on-week drop of 23.6% ...

Johnson claimed the data shows that Bud Light just doesn’t appeal to this demographic like it does to middle America. He said, "Those people, that demographic, is never gonna be your Bud Light fan.

Bud Light's vice president of marketing discussed ... of many ways to authentically connect with audiences across various demographics. From time to time we produce unique commemorative cans ...