Bud Light is trying to revive its slumping brand with a new marketing campaign aimed at – appropriately – overcoming adversity. The struggling beer brand unveiled a new ad following its Dylan ...

But experts say that inclusive campaigns are, in fact, often lucrative for businesses, serving as an important tool to reach key demographics. For Bud Light in ... at the ad agency RPA, told ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff ...

Bud Light’s controversial marketing deal with transgender social media influencer Dylan Mulvaney has ignited speculation that top executives at corporate parent Anheuser-Busch may have been ...

The advertising writer who helped create one of Bud Light's most successful marketing campaigns said the Dylan Mulvaney controversy showed "you have be very careful" in the business now ...

Photo: Angela Weiss/AFP/Getty Images Bud Light’s biggest-ever summer advertising campaign makes the pitch that its beer is “easy to drink” and “easy to enjoy,” but the brand boycott that ...

Bud Light is trying to revive its slumping brand with a new marketing campaign aimed at – appropriately – overcoming adversity. The struggling beer brand unveiled a new ad following its Dylan ...

For Bud Light in particular ... The athletic brand was the target of a boycott campaign when it featured Colin Kaepernick in an ad in 2018, after the football player became a polarizing figure ...