Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

Your logo is often the first handshake between your brand and the world in a competitive and image-driven business landscape. It’s more than just a graphic. If you are starting a small startup or an ...

“I frequently encounter business owners who don’t realise ... A simple brand style guide should showcase your brand's colours, fonts, logo usage rules and image styles. Make sure this document ...

Ready to make your brand impossible to ignore? Unlock the secrets to standing out in a crowded market with actionable tips.

If you own a small business, the key is ensuring your brand identity authentically reflects ... it didn't just do a periodic update to its logo—it transformed its customer experience, from ...

and a brand kit that synchronizes your logo, color scheme, fonts, and design style to all of your documents. This option is best for a business owner making most of the creative elements ...

Your business name is more than just a name—it’s your brand’s identity. Ignoring brand protection can lead to big problems, including losing your brand’s reputation. Registering your ...