Store brands are stepping up their game. Once upon a time, store-brand products were considered second-tier alternatives to name brands. Also called “generics,” these goods were cheaper for a reason, ...

Jason Levine, PIM Brands chief marketing officer, said consumers and their families are always the top priority. “The move to ...

Welch's Fruit Snacks commits to eliminating artificial dyes linked to hyperactivity in children, with a complete portfolio ...

During a recent panel discussion, marketing leaders shared how emotion, immersion, and AI are transforming customer ...

Ami Colé’s closing is proof that love alone isn’t enough to keep Black-owned brands alive—here’s how to show up for the ones ...

Alcohol brands are navigating tariff challenges by adopting strategies for long-term resilience, such as localizing supply ...

In a crowded digital landscape, it's the brands that strike an emotional chord with customers that are best poised to win.

Frozen sprouted bean products from the Deep brand have been recalled after 11 people became ill from salmonella.

As prestige and mass prices continue to climb, beauty retailers from Boots to Space NK are refining their own-label offerings ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

The French skin care brand, co-founded by Brad Pitt in 2022, will roll out fresh product packaging, comprised of matte white ...

Australian beauty brands are known for being sun-safe and using unique native flora. These are our favourite on the market right now.