During a recent panel discussion, marketing leaders shared how emotion, immersion, and AI are transforming customer ...

Store brands are no longer second-best. With rising trust and shrinking loyalty, private labels are outpacing national brands ...

Jason Levine, PIM Brands chief marketing officer, said consumers and their families are always the top priority. “The move to ...

Welch's Fruit Snacks commits to eliminating artificial dyes linked to hyperactivity in children, with a complete portfolio ...

Brand power vs. product power. Carbonite’s co-founder offers an insider look at how the PC backup company built its brand David Friend. 2:46 PM PST · December 16, 2019.

Private label products for retailers are often made by household names like Ocean Spray, Welch’s, Libby’s and Post, said Burt P. Flickinger III, managing director of Strategic Resource Group ...

As prestige and mass prices continue to climb, beauty retailers from Boots to Space NK are refining their own-label offerings ...

2. Costco Kirkland Signature Tim Boyle/Getty Images Warehouse club Costco has its own private label brand, Kirkland Signature, which appears on nearly 20 percent of the products sold at its stores.

In some cases, a personal brand and product brand that once were intertwined can separate—at least partly. Think of someone such as Bill Gates, who came to prominence as the co-founder of Microsoft.

When The Washington Post ran a blind taste test last year to find the best bottled marinara sauce, the winner was Rao’s Homemade, the gourmet brand, at $10.59 a bottle.. The big surprise, though ...