Other than color, the Jolly Green Giant and the Geico Gecko don't have much in common. Though each represents a well-known brand, the Gecko is part of a marketing trend to give story lines, frank ...

The dependence of a brand on sustained communication to stay connected with its stakeholders has gone up significantly. (Representative image/iStock) The return of well-crafted brand characters to ...

09/03/2024, Chichester // PRODIGY: Feature Story // Flintlock Marketing Reveals Key to Strong Heritage Branding for British Icons . A sector-leading brand marketing specialist, Flintlock Marketing ...