Not long into The Wizard of Oz, Dorothy leaves a world of black and white and experiences Oz for the very first time in color. Eighty-two years later, it’s still an iconic cinematic breakthrough that ...

‘Valentino Rosso’ never became an official Pantone hue, but it did become part of fashion canon. Close your eyes and picture ...

Our primary brand color is Northwestern Purple. The new Northwestern Purple is a custom ink color and can no longer be referenced by a Pantone number. Designers and vendors must refer to approved ...

Knowing some basic color theory and doing your homework will help bring your brand to life. Congratulations―you are about to launch (or relaunch) a product in a competitive category. It’s time to ...

When it comes to visual branding, no element has more impact than color. Color touches people quickly and deeply in a way that words and shapes cannot. That said, picking a striking color palette is ...

From the multi-hued color scheme of Vance Thompson Vision to Gate City Bank's illuminated exterior, businesses throughout the ...

Orange and Blue are Hope’s primary brand colors. When using the Hope brand, they must be present in every layout with the exception of black and white media. These colors can be used in a variety of ...

Fact: if you ask any committee of middle-aged men to choose a brand color, they will invariably pick the color blue. 1 “Traditionally, law firms have been led by older men. And this explains why so ...

Created as a visual nod to UB's cultural diversity, we have developed a versatile color bar graphic comprised of UB Blue and various combinations from our secondary color palette. This can be an ...

Our palette represents the vibrant and tenacious nature of our community, as well as our rigorous academic standards and storied history. UB’s signature blue and white dates back to 1886, 40 years ...