Rise of gender fluid fragrances. October 3, 2022, 11:56 AM IST Anuradha Sansar in Voices, Lifestyle, TOI ... It’s the Energy of YOU in a bottle. Feel it. Sense it. Embrace it.

BOTTLE SERVICE For a new generation seeking signature scents unencumbered by hyper-gendered marketing, ... Nearly 30 years after CK One mainstreamed the idea of gender-fluid eaux de toilette, ...

Gender fluid fragrances have surged in popularity in recent years: 51% of all perfume launches in 2018 were gender neutral, up from 17% in 2010, according to industry figures.

But that is exactly what the brand's perfumer, Olivier Polge, is doing with his new gender-fluid fragrance, Boy Chanel. Unisex scents aren't totally new, ... Inside the bottle, ...

The very nature of being gender fluid means you may change the way you identify. If this happens, it doesn’t mean the person is no longer gender fluid. Only they can decide that.

Gender fluid fragrances have surged in popularity in recent years: 51% of all perfume launches in 2018 were gender neutral, up from 17% in 2010, according to industry figures.