BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

Emily Morgan is at it again, this time recreating the Boston Celtics logo to give it a fresh new look that has fans going wild. Skip to main content; Skip to header right navigation; ...

Even some of the most fervent fans of the storied club may not be aware of the fact that the Celtics even have an artist in residency. But they do!

It's clearly a stark contrast to the logo that's been painted at center court for years, as seen below: The Boston Celtics logo on the court at TD Garden.

Boston's new look was first revealed by the Boston Globe, which notes that its inspiration dates back more than 50 years ago.. Created in-house, the logo, which is known as the “Lucky Alternate ...

The Boston Celtics are one of the NBA's most iconic franchises, and now, they are looking to expand their brand even more. The team's current logo was designed by Red Auerbach's brother, Zang, in ...

A couple of years ago, the Celtics turned their office on Causeway Street, near TD Garden, into a pseudo museum detailing the franchise’s history, with pictures and memorabilia covering nearly ...

BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

The Boston Celtics unveiled a new alternate logo on Monday, which features a modern take on the classic image of Lucky spinning a basketball, refurbished in a clean contemporary style.