BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

Boston's new look was first revealed by the Boston Globe, which notes that its inspiration dates back more than 50 years ago.. Created in-house, the logo, which is known as the “Lucky Alternate ...

Boston – adidas and the Boston Celtics announced the unveiling of the “Parquet Pride” home alternate uniform and merchandise collection, which celebrates great moments in Celtics history ...

Feb 28, 2025; Boston, Massachusetts, USA; The Boston Celtics logo is seen on the court beofre the game between the Boston Celtics and the Cleveland Cavaliers at TD Garden.