The Bobcats unveiled Saturday a new logo that will serve the franchise once it re-brands as the "Charlotte Hornets" for the upcoming 2014-15 NBA season. The new logo, seen above, was announced ...

Bobcats owner Michael Jordan unveiled the new brand identity the Charlotte Hornets will use after this season. Jordan introduced the team’s primary new logo and word mark — as well as eight ...

“The logos are the foundation of an organization’s brand identity, and our goal was to design logos that would have awareness, be relevant and resonate with our fans,” said Bobcats Sports ...

LEWISTON, Maine — Bates College made public its new Bobcat logo at halftime of today’s Bates-Tufts men’s basketball game, unfurling a garnet banner depicting a bold, new look for the college mascot.

Thousands flooded central Charlotte on Wednesday to see owner Bob Johnson unveil the name and logo of his new NBA team -- even though the 'Bobcats' name and color scheme had leaked out days before.

CHARLOTTE, N.C. -- The Charlotte Hornets unveiled a new basketball court design that features a fierce-looking hornet logo at center court. It's the final step in the team's brand identity ...

CHARLOTTE, N.C. (AP) The Charlotte Hornets unveiled a new basketball court design Thursday that features a fierce-looking hornet logo at center court. It's the ...