WHEN Longman Zimbabwe (now CPS Publishing) decided to publish my debut novel, The Haunted Trail, sometime in 2005, the company’s then commissioning editor, Lorraine Nyamapfene, asked me to write the ...

Rumour has it that when Robert Frost was once asked, “What’s your poem about?”, he replied, “Read it.” Not everyone has the luxury of being Robert Frost, though. By which I mean that books need blurbs ...

The writing of blurbs—the succinct quotes of praise from an author’s peers that exist on a book’s front and back covers—has become a “nuclear arms race” that can drain blurb writers of their most ...

Over at the Guardian site, they’re holding a contest for who can write the most ludicrous blurb for a Dan Brown novel, with predictably hilarious results. The inspiration for this antic is a ...

Many books feature a cover blurb but, as Louise Willder explains, some blurbs are better than others and there is an art to getting it right. Caroline Sanderson Caroline Sanderson is a non-fiction ...

Blurb is one of the largest self-publishing services in the world and was originally launched in 2006. The company has assisted eBook authors in launching over three million titles globally and they ...

Bill Morris, a staff writer for The Millions, is the author of the novels "Motor City" and "All Souls' Day." March 6, 2012 I'll try anything once, even blurb writing. So when a friend named Earl Swift ...

A company paragraph is a short description of the company found on a wide variety of promotional materials, including pamphlets, digital media and sponsorship recognition. Writing a short but engaging ...