Consumers see messages in red, blue, green and white By Emily Wasserman Jul 21, 2015 2:59pm Courtesy of Chaos, Creative Commons CC-BY SA 3.0 ...

To keep his anxiety under control, Peter, a 35-year-old government employee, relied for nine years on a blue-and-white pill he popped every night before bed: Cymbalta, made by Eli Lilly & Co.