Using blue ocean leadership to connect to the market, the people who face market realities every day are asked for their direct input on the acts and activities of their leaders, and what they need ...

Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article. But its co-creator Renée Mauborgne, ... And one is called the buyer utility map.

I spoke to W. Chan Kim and Renée Mauborgne about why they decided to write the book, the mindset of a Blue Ocean Strategist, how to move from a red to a blue ocean amidst changes in the ...

This idea of strategy is the core of Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2005). With over 4 million copies sold, it is one of the most popular strategy texts today.

Blue ocean leadership works because the managers’ “customers”—that is, the people managers oversee and report to—are involved in identifying what’s effective and what isn’t.