She was especially impressed by how well this purple shampoo neutralized the ... to be wary of certain shampoos when you have bleached hair, but this shampoo took away our fears of overdrying.

Choose a semi-permanent purple dye then dial down the vibrancy ... It works best on hair that’s pre-bleached platinum, light or medium blonde, just leave on for 30 minutes and rinse.

Your hair is about to be hydrated, healed and glowing with health. Bleach have every motivation to make a cracking purple shampoo... given Bleach is literally what they do. They need to keep their ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. If you've ever tried to lighten your hair at home — or caught ...