Bleach London, UK’s homegrown salon brand known for its DIY hair dyes favored by Gen Zs and millennials, is just about to get even bigger on an international scale.

Bleach London No Bleach hair dye This is perhaps why Bleach London’s range of at-home products is so comprehensively thought-out when it comes to formulations. This includes its latest launch, which ...

There’s an entire TikTok page dedicated to horror stories on bleaching hair at home. Some videos detail hair breaking off after a bad DIY bleach job.

PENNEYS fans are in a frenzy over the new Bleach London hair tint dupes – and they are less than half the price. The new PS… hair tint transforms your hair in minutes and scream festival vibes.

Despite the name, Bleach London champions a bleachless approach to hair colour. The brand’s No Bleach Bleach is an affordable option for those wanting to lighten their hair over time.

We've all heard the rumours - but is lemon juice the secret to our blonde ambition? Georgia Chambers speaks to Bleach London colourist Alex Brownsell to find out more The Standard's journalism is ...

Struggle with grey hair? Want a hair colour change but want to avoid bleach? According to this expert tint could be the answer – PS UK editor tried it out!

For colour; for curls and natural hair Bleach London's USP is making big colour changes feel easy and unintimidating, whether it's in their London salons or with their range of at-home options ...

Visiting Brixton’s Bleach London salon a week before the main event, Alexa worked with Alisha Dobson and Alex Brownsell to make sure her hair was red carpet ready - with own brand products ...