Bleach London, UK’s homegrown salon brand known for its DIY hair dyes favored by Gen Zs and millennials, is just about to get even bigger on an international scale. Founded by fashion ...

This is perhaps why Bleach London’s range of at-home products is so comprehensively thought-out when it comes to formulations. This includes its latest launch, which might just be its smartest to date ...

Fans were in a frenzy to try it out, compared to the Bleach London Rose Gold Super Cool Colour that costs €8. The Penneys hair tint are available in pink, lilac and peach. The pastel-coloured ...

Hair bleach often gets a bad reputation. And it’s not unwarranted. There’s an entire TikTok page dedicated to horror stories on bleaching hair at home. Some of these videos detail hair ...

Despite the name, Bleach London champions a bleachless approach to hair colour. The brand’s No Bleach Bleach is an affordable option for those wanting to lighten their hair over time.

Alex recommends Bleach London’s Plex Bleach (£5.33 at Boots, shop it here), which she says is ideal for creating highlights around the face or balayage on the ends to give a sun-lightened effect.

BLEACH London is set to launch its newest semi-permanent hair color, marking the brand's first step into the world of reverse bleaching. Dubbed "Instant Coffee," the new color arrives in a light ...

As far as I was always aware when it came to colouring hair – especially if you're a dark brunette like me – it was almost impossible to lighten the colour without bleach.