Designing a logo is an exciting first step toward building a visual identity. But if you stop there, you’re missing out on ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif?

Press Release Distributed by ABNewswire.com To view the original version on ABNewswire visit: Turbologo Empowers First-Time Designers: From Idea to Icon - A User’s Journey of Logo Creation Successes ...

Kia’s Logo Redesign Was a Total Flop. The Company Did What No Brand Should Ever Do Kia violated these four basic design principles.

Walmart has updated its logo for the first time in 20 years — and shoppers are seriously stunned. The retailer describes the new look as “a comprehensive brand refresh that reflects its ...

Few brands are more iconic than Nike. From its swoosh logo to its slogan “Just Do It,” the company has mastered the artistry necessary to build a renowned brand.

Members of Forbes Communications Council offer tips to help businesses create a company name and logo that suits their brand.

Here is a look at the new rebranding that replaces the 10-year-old Hewlett Packard Enterprise name tag with the “bold” new HPE logo.

Former CD Projekt Red developers have founded a new studio, Blank., and will focus on creating games that “favor novel territory rather than well-trodden ground.” ...

Atlanta Drive GC is part of Blank’s AMB Sports and Entertainment (AMBSE) portfolio, alongside the NFL’s Atlanta Falcons and MLS’ Atlanta United, and will compete in TGL’s first season, set ...

Over the last week we’ve seen a rash of rebranding efforts by major companies such as Burger King and Pfizer. Now, General Motors announced it too had a New Year makeover, unveiling a new logo ...