Not just for its rifle-carrying contractors but also for its corporate logo. No more macho: Blackwater USA softens its corporate logo - Duluth News Tribune | News, weather, and sports from Duluth ...

Blackwater changing its name, logo MOYOCK, N.C., Feb. 15 (UPI) -- The North Carolina security contractor Blackwater Worldwide has changed its name to Xe, a company memo says.

They never picked up on our Hello Kitty-style logos. But finally, after a godawful year and a half, the private security firm Blackwater Worldwide is taking Danger Room’s advice, and changing ...

At the Blackwater Pro Shop, one can purchase everything from Blackwater logo-clad hats, t-shirts, pilsner glasses and mousepads to glock holsters, various knives and rifles that can be customized.

Maybe the name Xe Services LLC didn't just didn't catch on the way the company wanted or perhaps Blackwater was just the stronger brand -- albeit best known for high-profile scandals in the Iraq ...

Blackwater Worldwide, the company that unwittingly became a catchall brand name for security contractors in Iraq, wants to shift its business away from the sector that earned it hundreds of ...

Blackwater Worldwide created a web of more than 30 shell companies or subsidiaries in part to obtain millions of dollars in American government contracts after the security company came under ...

Former Attorney General and Sen. John Ashcroft (R-Mo.) has joined the security firm formerly known as Blackwater as an ethics officer, the company announced Wednesday. Ashcroft, who headed the ...