BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...

BMW is introducing a new logo, the biggest redesign it’s had in over 100 years. The new design is a more modern and flatter look, with a transparent background that replaces the outer black ring.

The new design eliminates the black ring for a transparent circle and boasts a much flatter typeface. One thing that did not change was the iconic blue and white emblem, which still remains inside ...

The famous blue, white, and black BMW rotating-propeller emblem has graced the company's products since 1917. BMW made its first cars in 1928. They were made under license from the U.K.'s Austin, ...

If you thought BMW’s emblem was reminiscent of its days as an airplane manufacturer—you’re wrong. If you thought the logo’s “Roundel” portrayed a spinning airplane propeller—you’re ...