BMW is introducing a new logo, the biggest redesign it’s had in over 100 years. The new design is a more modern and flatter look, with a transparent background that replaces the outer black ring.

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...

BMW Redesigns Iconic Logo for the First Time in Two Decades. Jans Thiemer, ... The new design eliminates the black ring for a transparent circle and boasts a much flatter typeface.

We got a first look at BMW‘s new flatter and partially transparent logo on the i4 concept earlier this week. At the time it wasn’t clear if it would be adopted by the brand, but today, the ...

This marks the first time that BMW has changed in logo in more than two decades—since 1997, to be exact—and is only the sixth badge the company has used during its 103-year history.

The new roundel incorporates a flat color scheme and deletes the black background from the outside ring for a transparent one. As it turns out, BMW isn't planning on using the new design on its cars.

The BMW Logo Has Changed For The First Time In Decades. By CB Staff. Published Mar 4, 2020. ... but where that design was before all set against a black backdrop, it's now transparent.