Joining the Big Ten, Pac-12 and ACC as major conferences that have upgraded their logos in recent years, the Big 12 has a new-look logo that goes into effect on Tuesday as part of a rebranding.

Big 12 men's tournament first-round action begins Tuesday in Kansas City, Missouri, where five full days of games will be played on the surface before an eventual champion is crowned Saturday night.

He added the Big 12 loves holding its basketball championships in Kansas City. In fact, Yormark said the conference is having discussions with Kansas City officials to extend its agreement for the ...

FILE - In this Sept. 15, 2018, file photo, the Big 12 conference logo is seen on a pylon during the first half of an NCAA college football game between Texas and USC in Austin, Texas.

College football and sports branding go hand-in-hand. The right logo can become an enduring symbol and representation of the players’ spirit, the fans’ loyalty, the history and tradition of ...

BYU football tweeted image of Big 12 logo on its field after joining the conference. ... Get in-depth, sideline coverage of Kansas City area sports - only $1 a month. VIEW OFFER.

The Big 12 logo is seen on the court during the second half of an NCAA college basketball game between Cincinnati and Oklahoma State in the first round of ... March 11, 2025, in Kansas City, Mo. ...

IRVING, Texas – Led by Big 12 Newcomer of the Year Hunter Dickinson, all five Kansas men’s basketball starters are included on the 2024 All-Big 12 Men’s Basketball Awards, the league office announced ...