To mark America’s upcoming birthday this summer, the baking brand is giving away up to one million free cakes. The promotion comes with a side of birthday cake trivia, too. Betty Crocker recently ...

The first Betty Crocker cake mix was an old-school ginger recipe that helped revolutionize the concept of convenience products in home baking. Nowadays, when you browse the boxes of Betty Crocker cake ...

I believe that every home cook needs a go-to cake recipe. Whether it's homemade and passed down for generations or from a box, having a go-to cake is a must when there are so many life events that ...

General Mills is also celebrating its 160th birthday.

Betty Crocker's iconic identity was created in 1921. Since then, Betty Crocker's advice, cookbooks, and cake mixes have become a staple in households around the world. Here are some surprising things ...

The first-ever color reveal cupcake and cookie dough pop mixes from Betty Crocker turn green for Elphaba or pink for Glinda, making a magical treat that’s sure to be popular MINNEAPOLIS--(BUSINESS ...

Betty Crocker is looking to get in on the Bridgerton craze, which is about to hit again, as they have released three new items inspired by the series. The company has made three new baking kits, as ...

MINNEAPOLIS--(BUSINESS WIRE)--Driven by the belief that the kitchen is the original lab, where culinary science and personal expression fuel confidence and creativity in all makers, Betty Crocker ...

Betty Crocker has a simple recipe: Keep changing. In October, the icon became a centenarian and has now wrapped up her 100th holiday baking season. General Mills, the company that owns her likeness, ...

Though she celebrates her 100th birthday this year, Betty Crocker was never born. Nor does she ever really age. When her face did change over the past century, it was because it had been reinterpreted ...

As America’s 250th birthday approaches, plenty of companies are finding ways to join the celebration. From America-shaped pasta and patriotic cereal boxes to limited-edition creamers and commemorative ...