I wanted to be a little bit different from anyone else,” Ben Shelton said recently in Madrid. He was actually talking about his decision last year to sign a major deal with the small-but-growing ...

At Wimbledon 2025, the tournament’s strict all-white dress code continues to shape sneaker design and brand competition.

Ben Shelton reached his second Grand Slam quarterfinal Sunday at the US Open, ... Shelton signed a shoe and apparel deal with On, the Swiss company that Federer was an early investor in.

On Running, a Swiss running shoe brand backed by 20-time Grand Slam champion Roger Federer, posted pictures of the World No. 46 Shelton, captioning them, "Dream On, Ben.". The 20-year-old American ...

Read More: First look: On to launch tennis apparel line in collaboration with Iga Swiatek and Ben Shelton Shoes: On The Roger Pro 2 ($200) Known for its running shoes, ...

EDITOR'S NOTE: On Sunday, Ben Shelton defeated Tommy Paul, 6-4, 6-3, 4-6, 6-4, to reach his second Grand Slam quarterfinal of the season, and of his young career.

Swiss brand On has signed two of the brightest young stars in tennis: Iga Świątek and Ben Shelton. Świątek, a three-time grand slam champion and No. 1 ranked female player, and U.S. rising men ...

With $1 billion in sales and a stable of players that includes No. 1-ranked Iga Swiatek and young American star Ben Shelton, the surging Swiss running shoe company wants to become a tennis powerhouse.

Ben Shelton is quickly becoming an ace for On Shoes’ big swing on tennis On co-CEO Marc Maurer, along with doubles partner Roger Federer, are storming into the U.S. Open with a new collection ...

Ben Shelton's US Open run shows he is a star on the rise who just might change the game ... A high-profile apparel and shoe deal with On, the company that Roger Federer made an early investment in.