A new artificial intelligence (AI) model called Centaur can predict and simulate human thought and behavior better than any ...

Five years after a widely revered study was debunked as totally bogus, Helen Coffey asks the experts whether trust in the ...

Behavioural science can transform the effectiveness of medical education programmes. So what is the benefit for MA teams? One key area is evidence-based communications to support improvements in ...

How can we decrease the amount of shoddy science and improve the rigor of research in the behavioral sciences?

Ultimately, the most effective AI adoption strategies recognize that humans fundamentally drive the implementation of ...

By using science and technology, companies can create ads, products, and experiences that connect with people’s emotions and ...